Social StudiesEnglish Language Arts9-12+
Venue Naming Rights Case Study for 10th Grade
By Brian M.
A two-article case study and graphic organizer worksheet for 10th graders examining how the Lenovo Center and Atlantic Union Bank Convention Center secured naming rights. Students build reading comprehension, text-based evidence skills, and business analysis by reading both articles and answering guided questions that cite details from the text.
Customize for your classroom
Teacher Guide & Tips
- Use as a 45-minute independent or partner reading block, with a short whole-class discussion afterward to compare how each venue's naming deal was framed in the articles.
- Discussion question: Why might a company pay for naming rights, and what does the arena's history of four names suggest about the value of that visibility?
- Scaffold for struggling readers: Pre-teach the four key terms (naming rights, term, undisclosed, expansion) and have students underline one sentence per article that addresses the deal's length or cost before answering.
- Extension for advanced students: Ask them to evaluate which naming arrangement is more beneficial to the venue owner versus the sponsor, citing specific evidence from both texts.
- Estimated time: about 40 to 50 minutes including reading and written responses.
Social StudiesEnglish Language Arts9-12+
Venue Naming Rights Case Study for 10th Grade
By Brian M.
A two-article case study and graphic organizer worksheet for 10th graders examining how the Lenovo Center and Atlantic Union Bank Convention Center secured naming rights. Students build reading comprehension, text-based evidence skills, and business analysis by reading both articles and answering guided questions that cite details from the text.
Customize for your classroom
Teacher Guide & Tips
- Use as a 45-minute independent or partner reading block, with a short whole-class discussion afterward to compare how each venue's naming deal was framed in the articles.
- Discussion question: Why might a company pay for naming rights, and what does the arena's history of four names suggest about the value of that visibility?
- Scaffold for struggling readers: Pre-teach the four key terms (naming rights, term, undisclosed, expansion) and have students underline one sentence per article that addresses the deal's length or cost before answering.
- Extension for advanced students: Ask them to evaluate which naming arrangement is more beneficial to the venue owner versus the sponsor, citing specific evidence from both texts.
- Estimated time: about 40 to 50 minutes including reading and written responses.