Venue Naming Rights Case Study for 10th Grade
A two-article case study and graphic organizer worksheet for 10th graders examining how the Lenovo Center and Atlantic Union Bank Convention Center secured naming rights. Students build reading comprehension, text-based evidence skills, and business analysis by reading both articles and answering guided questions that cite details from the text.
“A graphic organizer for venue naming right as a worksheet activity”
Teacher Guide & Tips
- Use as a 45-minute independent or partner reading block, with a short whole-class discussion afterward to compare how each venue's naming deal was framed in the articles.
- Discussion question: Why might a company pay for naming rights, and what does the arena's history of four names suggest about the value of that visibility?
- Scaffold for struggling readers: Pre-teach the four key terms (naming rights, term, undisclosed, expansion) and have students underline one sentence per article that addresses the deal's length or cost before answering.
- Extension for advanced students: Ask them to evaluate which naming arrangement is more beneficial to the venue owner versus the sponsor, citing specific evidence from both texts.
- Estimated time: about 40 to 50 minutes including reading and written responses.
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Teacher Guide & Tips
- Use as a 45-minute independent or partner reading block, with a short whole-class discussion afterward to compare how each venue's naming deal was framed in the articles.
- Discussion question: Why might a company pay for naming rights, and what does the arena's history of four names suggest about the value of that visibility?
- Scaffold for struggling readers: Pre-teach the four key terms (naming rights, term, undisclosed, expansion) and have students underline one sentence per article that addresses the deal's length or cost before answering.
- Extension for advanced students: Ask them to evaluate which naming arrangement is more beneficial to the venue owner versus the sponsor, citing specific evidence from both texts.
- Estimated time: about 40 to 50 minutes including reading and written responses.
Venue Naming Rights Case Study for 10th Grade
A two-article case study and graphic organizer worksheet for 10th graders examining how the Lenovo Center and Atlantic Union Bank Convention Center secured naming rights. Students build reading comprehension, text-based evidence skills, and business analysis by reading both articles and answering guided questions that cite details from the text.
What is Diffit?
Teachers use Diffit to get quality materials for their unique classrooms. Adjust difficulty, add scaffolds, or change the topic to get started.
Try Diffit for free