English Language Arts9-12+
Marketing Halloween Horror Nights
By Colton R.
This 10th-grade packet presents a case study on the marketing and branding strategies behind Universal Orlando's Halloween Horror Nights. It encourages critical thinking about promotional tactics and audience engagement.
Customize for your classroom
Teacher Guide & Tips
- This case study can serve as a 60-minute lesson for a 10th-grade English Language Arts or business class.
- Discussion question: How does the branding of Halloween Horror Nights appeal to its target audience?
- For struggling readers, provide a glossary of marketing terms used in the case study.
- Advanced students can research and present on the marketing of a competing event.
English Language Arts9-12+
Marketing Halloween Horror Nights
By Colton R.
This 10th-grade packet presents a case study on the marketing and branding strategies behind Universal Orlando's Halloween Horror Nights. It encourages critical thinking about promotional tactics and audience engagement.
Customize for your classroom
Teacher Guide & Tips
- This case study can serve as a 60-minute lesson for a 10th-grade English Language Arts or business class.
- Discussion question: How does the branding of Halloween Horror Nights appeal to its target audience?
- For struggling readers, provide a glossary of marketing terms used in the case study.
- Advanced students can research and present on the marketing of a competing event.