English Language ArtsSocial Studies6-8
Marketing Appeals for Wise Consumers
By Timothy A.
This 5-page packet introduces 7th graders to ethos, pathos, and logos in marketing, connecting these concepts to financial well-being and wise consumer choices. It includes a reading passage and activities to build critical analysis skills.
Customize for your classroom
Teacher Guide & Tips
- Use this packet as a 45-minute lesson to introduce persuasive techniques in advertising.
- Discussion question: How can understanding ethos, pathos, and logos help you make better purchasing decisions?
- For struggling readers, pre-teach key vocabulary and provide sentence starters for written responses.
- Advanced learners can research and present on a current advertising campaign, analyzing its use of persuasive appeals.
English Language ArtsSocial Studies6-8
Marketing Appeals for Wise Consumers
By Timothy A.
This 5-page packet introduces 7th graders to ethos, pathos, and logos in marketing, connecting these concepts to financial well-being and wise consumer choices. It includes a reading passage and activities to build critical analysis skills.
Customize for your classroom
Teacher Guide & Tips
- Use this packet as a 45-minute lesson to introduce persuasive techniques in advertising.
- Discussion question: How can understanding ethos, pathos, and logos help you make better purchasing decisions?
- For struggling readers, pre-teach key vocabulary and provide sentence starters for written responses.
- Advanced learners can research and present on a current advertising campaign, analyzing its use of persuasive appeals.