“Create a powerpoint and guided notes for this lesson: Lesson 1: Market Research & Research Methods Essential Question: How do businesses collect information to understand their customers? Topics: Market research Primary research Secondary research Surveys Interviews Focus groups Observations Key Content: Market research is the process of gathering and analyzing information about customers and the marketplace. Businesses use research to understand customer wants, reduce risk, and make better decisions. Primary research is new information collected directly by a business for a specific purpose. Examples include surveys, interviews, focus groups, and observations. Secondary research is information that already exists. Examples include government statistics, industry reports, websites, articles, and company records. Students should understand when a business would use primary versus secondary research and recognize the advantages of each. Activity: Give students business situations and have them decide whether primary or secondary research would be the best choice and explain why.”