Social Studies9-12+
Marketing the 4 P's in Kentucky
By April R.
This 10th-grade packet explores the 4 P's of marketing (Product, Price, Place, Promotion) using Kentucky's iconic tourism landmarks as case studies. It's designed to build analytical and critical thinking skills related to business and marketing concepts.
Customize for your classroom
Teacher Guide & Tips
- Use this packet as a 45-minute introduction to marketing principles or as a supplement to a unit on business.
- Discussion question: How might the 'Place' strategy differ for Mammoth Cave versus the Kentucky Horse Park?
- For struggling readers, provide a glossary of marketing terms before beginning.
- Advanced learners can research and present a marketing plan for a new Kentucky tourism attraction.
- Estimated time: 45-60 minutes.
Social Studies9-12+
Marketing the 4 P's in Kentucky
By April R.
This 10th-grade packet explores the 4 P's of marketing (Product, Price, Place, Promotion) using Kentucky's iconic tourism landmarks as case studies. It's designed to build analytical and critical thinking skills related to business and marketing concepts.
Customize for your classroom
Teacher Guide & Tips
- Use this packet as a 45-minute introduction to marketing principles or as a supplement to a unit on business.
- Discussion question: How might the 'Place' strategy differ for Mammoth Cave versus the Kentucky Horse Park?
- For struggling readers, provide a glossary of marketing terms before beginning.
- Advanced learners can research and present a marketing plan for a new Kentucky tourism attraction.
- Estimated time: 45-60 minutes.